I assist clients planning their technology investments, implementing projects that drive competitive advantage, and evaluating new technologies. I have combined advanced education and extensive experience to help clients solve their most important technology challenges, providing a greater certainty of success and a better value than other options.


David A. Murrell

Technology Consulting


WHat I Do

My Profile

I am an independent Technology Consultant with over 20 years of experience in enterprise and application architecture, software development, strategic planning, and service delivery. My focus is on strategic innovation, advising executives in a variety of roles across research, development, and product management. My experience includes chief architect responsibilities as well as director level leadership positions. Combined with years of experience applying cost effective, leading-edge technology to business problems, I have succeeded in architecting, developing, and integrating enterprise systems for companies such as Blue Cross Blue Shield of Michigan, General Motors, Ford Motor Company, and DTE Energy.
As a consultant, I provide a wide range of services including creating technology strategies and roadmaps, providing solution architecture services, and conducting technical evaluations and prototypes. During a recent strategy and roadmap engagement, I established an overall Enterprise Architecture to provide IT capabilities that are leveraged across multiple business units and lines of business. The deliverable was presented to executive management and used as input for budgeting and portfolio management. On another recent project as a Solution Architect, I was responsible for an enterprise application implementation that significantly improved business performance and supported the business strategy. The services provided consisted of defining the overall solution architecture, detailing the enterprise integrations, and defining the data architecture to support legacy data conversion for multiple production releases.
Before returning to consulting, I assisted Ford Motor Company in driving Enterprise Research and Development in Application Architecture and Technology. In this role, I evaluated upcoming technology paradigms and identified emerging technologies that supported Ford IT strategy. In order to advance these technologies from the research to implementation, I worked with major platform providers, implemented high quality proof-of-concepts, and developed approaches to standardize and implement these technologies within Ford Computing Environment. My focus was defining and implementing an enterprise approach to Service Oriented Architecture (SOA), Web Services, and Business Process Management (BPM), including process orchestration and choreography considerations.
Prior to Ford, I was the Director of Technology for the Xede Consulting Group defining and applying the technology vision to enable solution delivery across multiple clients. In addition, I led the Architecture Center of Excellence (COE), responsible for managing all consultants in the architect role. Other responsibilities included developing viable partner relationships, participating in solution proposals, and working with the rest of the management team to modify operational practices.
I have earned the distinction of PMI Certified Project Management Professional (PMP), Sun Certified Enterprise Architect for J2EE (SCEA), Sun Certified Java Developer (SCJD), Sun Certified Java Programmer (SCJP), and Microsoft Certified Professional (MCP) for Analyzing Requirements and Defining Solution Architectures. I received his Bachelor of Science in Chemical Engineering, Master of Science in Software Engineering, and Master of Business Administration (MBA), all from the University of Michigan.